How about if we replace mission statements with invitation statements instead? Invitations are much more agreeable. Invite people to participate in your vision to create a better future, but don’t push your vision on the whole world because people will fight you on that. If you force your mission onto people without consent, so much of your otherwise creative energy will be wasted on defending yourselves eventually, and you’ll deserve that kind of response.

What a great idea to make businesses more humane.

Jeroen Sangers @jeroensangers

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